Demystifying Design Sprints.

A beginners guide to Design Sprints

If you haven’t heard of a Design Sprint, fear not.

This article is designed to give you the low down with a quick-fire round of Q&A’s.

1. What is a Design Sprint?

Design Sprints work by using a step by step process for tackling big challenges and solving problems in a short space of time.


You can literally go from nothing to having a fully testable product or plan of action for your idea in under a week by collaborating and working through key exercises and activities to reach you goal.


And the best part, it’s a fun process that can set the stage for rapid ideation and problem solving within any organisation.

2. Where do Design Sprints come from?

Originally cooked up at GV, formerly google ventures, the sprint process was captured into this best selling book by Google’s then designers and soon to be authors Jake Knapp, John Zeratsky and Braden Kowitz‎.


This book is the holy grail of the Sprint design process.

3. What are Sprints used for?

Sprints have been used by companies across the world to help solve big challenges and rapidly test complex ideas, all within a collaborative team environment.


They’re also a great way to get multiple stakeholders into a room, to work through their ideas in a laser-focused and manageable step by step way.


So, whether it’s a new or existing brand looking for an injection of inspiration or a digital or physical product in need of some help, Design Sprints are the way forward.

4. What happens during a Design Sprint?

At Pack we use a 4 day sprint process, with a pre-sprint planning stage we call Day zero!

Day Zero is all about the pre-sprint planning. We work closely with our clients to gather the right information, look for insights and then spot areas where we can bring focus to the sprint.

Next, we spend days 1 and 2, with the client. This is where we work collaboratively as a team to define the challenge they’re looking to work through, discuss solutions together and then vote on the most popular outcomes before creating a shared vision in the form of a storyboard to move forward with.

Day 3 is all about prototyping. This is where our designers pop on the headphones and get busy creating an interactive representation of our client’s product or service.

And Day 4 is all about testing the solution with our client’s users, gaining real insights and validating their idea at a very early stage in the development process!

For a full break down of the process – See our dedicated sprint page here.

5. Why should I care about Design Sprints?

Good question!


Often the process of getting an idea off the ground can be a time-consuming process within most organisations.


If you’re looking to validate a product or service idea OR work through a challenge with your team quickly and effectively, it’s a winning formula for success.

6. Do I need to know about design to take part in a sprint?

Absolutely not.


The Sprint was designed to make the design process and methodologies available to anyone, you don’t have to be a designer to run a sprint!


However, a lot of organisations use specialist design and innovation consultantancies, such as Pack to help them facilitate Design Sprints, as well as provide support for rapidly producing the prototypes.

Final word

If you’d like to know more about Design Sprints, visit our dedicated sprint page here, or drop us a line!

Happy sprinting people.