Pack's guide to conveying the value of Design Sprints within your organisation.

We get it, the idea of coming up with a solution for your tougher business problems, or new ideas in five days sounds too good to be true.

But after leading sprint after sprint for client after happy client, we have to say: you’d be astounded at what people can accomplish in less than a week when they’re focused on one thing and led in the right manner.


What is a Design Sprint?

A design sprint gives your team five focused days to address a big challenge in a collaborative setting.

It uses a step-by-step process to explore, refine, and test ideas rapidly, and, after many solutions are considered, one or two emerge as a winning strategy or product.

The result? A testable prototype ready for further iteration and testing with your audience, fast.

 


What’s involved?

The details may vary from place to place — at Pack, our Design Sprints take just four days, with a pre-planning stage we call Day Zero (learn more about our specific processes on our dedicated Design Sprints page).

However, the fundamentals remain the same.

After a brief but important planning stage, a sprint starts by defining its problem and goals.

After that begins the ideation phase; participants suggest ways to solve a challenge and then test it.

The goal is not a perfect solution, but a prototype that you can validate through user feedback.

participants working in design sprint.

3 ways Design Sprints Can Help Your Team

1. They’re only a four to five day commitment

Asking your team to set aside their regular tasks and focus on one project for up to five days may seem overwhelming. But compared to the cost of leading this process over multiple months? Not only designing but also building and launching an idea without testing it first?

Sounds like a recipe for trouble.

That’s the opportunity cost a Design Sprint removes. By focusing your team on finding a solution for a brief while, your business saves time and money in the long run.

 

2. Multidisciplinary power

We can’t tell you how many times we’ve heard from clients how a Design Sprint changes the way their teams interact after the fact.

Giving members from multiple departments — product, sales, marketing, customer service, you name it — the chance to focus entirely on a discovery process and work together is a reward in itself.

 

3. Learn new ways to work together

A Design Sprint is an intense burst of collaboration, innovation, and problem-solving. There’s a reason it’s separate from a normal work week.

But your team can still adopt sprint practices and apply them to everyday work, they’ll never work together the same way again.

The importance of breaking down silos to build the right teams is one key takeaway.

Making time for planning and iterating is another. Being fully focused on what a user wants is also heavily important outside the sprint — every business claims to do it, but few firms really know what that looks like.

These lessons can be learned in just five (or four!) short days in a Design Sprint, and they’ll stick with your team long afterwards.

The importance of breaking down silos to build the right teams is one key takeaway.

Making time for planning and iterating is another. Being fully focused on what a user wants is also heavily important outside the sprint — every business claims to do it, but few firms really know what that looks like.

These lessons can be learned in just five (or four!) short days in a Design Sprint, and they’ll stick with your team long afterwards.


Still interested in a Design Sprint?

You don’t need to be a designer to run a sprint, but you may want to consider a coach — or what we call a Design Sprint facilitator.

At Pack we can be your guides through the entire Design Sprint process, from planning and choosing your team to producing a working prototype for testing and validating with your audience.

Our customers trust us to lead them through ambitious challenges and deliver something that works in a short period of time.

If you’d like to learn more about Design Sprints, visit our dedicated sprint page here, or drop us a line!

Happy sprinting people.